By presenting their products in light-coloured boxes and bags, manufacturers believe you’re more likely to think a product is better for you. That theory was proven in recent research by Kiel University in Washington, which found that products presented in lighter shades were automatically assumed to be the “healthy” options. Interestingly, the researchers also found that most of us assumed the lighter the package, the more chance there is that the food will taste gross.Source
February 25, 2022
Supermarket secrets: 8 food packaging tricks
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