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April 5, 2024

Nautica’s ‘All-Day Beach Comfortable’ Swim Trunks Are Up to 62% Off Ahead of Spring Vacations

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Men’s Journal aims to feature only the best products and services.  If you buy something via one of our links, we may earn a commission.

With cold temperatures still gripping much of the country, it may be a tad early to start thinking about summer, but for those planning spring vacations, swim trunks are a must-bring item. On a practical level, it’s a good idea to stock up when prices are low and supply is high, and right now, Nautica is making it a lot easier after marking down one of its bestselling styles.

Nautica’s Quick-Dry Classic Logo Swim Trunks are now on sale on Amazon for as low as $23—up to 62% off the original $60 price. These basic swim trunks are the brand’s top-selling style and have received more than 4,500 five-star ratings from shoppers who say they’re “all-day beach comfortable.” They’re available in sizes XS through 2XL with a variety of solid colors to choose from, including muted shades like navy and black or vibrant hues like red. As usual, the price is determined by which color and size you select, but most are still around half off.

Nautica Solid Quick-Dry Classic Logo Swim Trunk in Bright Cobalt, From $23 (was $60) on Amazon

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These 8-inch swim trunks hit just above the knee with their contrast stitch board-short design that’s reminiscent of retro surfing gear. They’re made from nylon, rather than polyester, adding extra abrasion resistance and durability. The fabric is also designed to dry quickly, making the trunks ideal for vacation days at the pool and a trip to the resort’s restaurant afterward. These swim shorts feature two side hand pockets, an interior stash pocket, and a secure back pocket that can carry all the daily essentials. It’s also comfortable thanks to an elastic waistband and an adjustable drawstring for a just-right fit.

Shoppers were impressed with the fabric and features. “I wanted a 100% nylon suit because they are more durable than polyester and dry faster,” a shopper said. “The suit has all the features I wanted: Functional waist drawstring, on-seam deep enough pockets, Velcro flap right rear pocket (which even can accommodate my fat wallet in a pinch), mesh liner, and a surprise old school inside key pocket (large enough to accommodate a hotel card key on vacay).”

Nautica Solid Quick-Dry Classic Logo Swim Trunk in True Black, From $30 (was $60) on Amazon

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Other shoppers felt the same, calling the swim trunks out for their design and quick-dry capabilities. “I like the length and width as well as the location of the pockets,” a shopper said. Another shopper found that the trunks lived up to the quick drying claim, saying they “do what they need to do: Dry quickly, which is great for travel.”

Whether you’re stocking up for some upcoming travel or you’re just trying to get ahead of summer deals, these Nautica swim trunks are a must-try now that they’re as low as $23. We’re not suspecting them to sell out soon but the price is subject to change, so scoop up your favorite color while the savings are still live. 

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April 4, 2024

A Black Diamond Rain Jacket That’s ‘Extremely Lightweight and Packable’ Is Up to 35% Off and Selling Out Quickly

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Men’s Journal aims to feature only the best products and services.  If you buy something via one of our links, we may earn a commission.

Outdoor gear brands like The North Face, Patagonia, and Arc’teryx have become streetwear staples and are as popular on the trails as they are on city streets. On the other hand, Black Diamond has mainly focused on serving the mountain climbing community and is best known for making gear like harnesses and carabiners. Thankfully, you don’t have to know what belaying is to wear the brand’s apparel, including one of its most popular rain jackets that just went on sale at Backcountry.

Black Diamond’s Wind Shell Jacket was recently marked down to as low as $91—up to 35% off the normal $140 price. This lightweight, breathable layer has earned over 65 five-star ratings from shoppers who use it for everything from alpine running to hiking in the Southeastern US. It’s on sale in the Sulphur color, a subtle yellow hue, and is still available in sizes small through XL, though that could change quickly.

Black Diamond Distance Wind Shell Jacket, From $91 (was $140) at Backcountry

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Since it’s performance-minded, the jacket does sacrifice some creature comforts in the name of cutting weight and bulk. There are no hand pockets, though the large zippered chest pocket offers secure storage for items like a phone, wallet, or sunglasses. This pocket also doubles as a packable pouch; the entire jacket packs into this pocket, and there’s a loop for clipping it to a bag for convenient carrying. Suitable for light rain, the jacket’s water-repellent finish keeps you dry in mild weather and is infused into the fabric itself. According to Black Diamond, this means you don’t need to treat it a second time with a spray. The jacket uses reliable YKK zippers, and the chest zips up to the chin for extra protection from the elements. The hood is also climbing helmet compatible.

The jacket is a popular option with climbers, but shoppers also use it for running and cycling. One called it “perfect for biking and hiking,” adding that “it is exactly the type of layer I was looking for.” Another wrote, “I mostly use this as a backup jacket for biking. It fits well in a back jersey pocket.”

A shopper who initially bought it for climbing wrote, “I also bring it running when the weather is questionable. You can fold it up small enough to shove in a running fanny pack.” Another runner called it “great for winter/springtime running,” adding, “It keeps you completely dry in the rain and snow without making you sweat.”

Others simply enjoy it because it’s a lightweight jacket for dealing with the sporadic spring weather. One shopper called it “extremely lightweight and packable” and summed up its appeal by calling it the “perfect jacket for spring.”

Black Diamond’s Distance Wind Shell is a great jacket for any hiker, cyclist, runner, or climber to stash in their gear bag, but it’s also great for more leisurely activities like walking the dog in cooler weather. Now up to 35% off, this discount offers a chance to get a high-quality piece of gear with lightweight construction that won’t slow you down. Consider picking one up for yourself while it’s still in stock. 

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April 3, 2024

Bellroy’s Popular Sling Bag That’s ‘Perfect’ for Hiking, Travel, and Commuting Is Up to 38% Off Right Now

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Men’s Journal aims to feature only the best products and services.  If you buy something via one of our links, we may earn a commission.

Bellroy has become a major player in the everyday carry men’s accessories market. The brand is well-known for its sleek, streamlined bags and slim wallets that feature cleverly designed compartments for easy organization. The one thing Bellroy isn’t known for is being cheap—its bags can be pricey, and they rarely go on sale. But right now, Bellroy is having an outlet sale on its Amazon page, slashing prices by as much as 40%.

Bellroy’s Lite Sling is now on sale for as low as $55—up to 38% off the normal $89 price. This lightweight, unisex crossbody bag is a top-15 bestselling style for men and has earned more than 200 five-star ratings from shoppers who have used it for everything from travel to replacing their everyday backpacks. It’s available in eight neutral colors and half of them are currently on sale.

Bellroy Lite Sling in Copper, $55 (was $89) on Amazon

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This feature-packed sling bag is the ideal travel companion and is a great option for photographers, commuters, or anyone who needs to carry a little extra than what they can fit in their pockets. It has a 7-liter capacity but weighs a minuscule 220 grams, allowing you to carry more without weighing you down. It’s made from a polyester ripstop fabric that’s been sourced from recycled plastic bottles and is abrasion-resistant yet eco-friendly. It has an expandable gusset that allows the bag to widen when fully stuffed but stays slim on days when you’re carrying less.

The zippered front compartment has internal organizers for quickly accessing your essentials, and the main compartment has an innovative two-way zipper that opens up wide so you can quickly find what you’re looking for. Other handy features include a key clip to prevent front-door fumbling and a zippered internal compartment designed for sunglasses. The magnetic clip makes it easy to take the bag off, and the strap is adjustable to fit different body sizes. 

Bellroy Lite Sling in Shadow, $65 (was $89) on Amazon

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Shoppers appreciated the bag’s wide range of uses. One shopper said it was “great for hiking, daily use, or travel.” They added that the “7-liter size is that sweet spot of not too big, not too small,” while also noting that it’s the “perfect hiking bag for short adventures.”

The bag has also proven to be very popular with travelers. It’s a great option for keeping your essentials safe without having to carry a whole backpack. One shopper who used it for air travel wrote, “It stays on my body with the bare minimum critical things I don’t like to have separate from me (e.g., iPhone, passport, wallet, keys, etc.).” Similarly, another shopper said, “I use this bag for when I’m on a trip and want something to carry around just a few items. Fits a bottle of sunscreen, e-reader/book, wallet, and some miscellaneous items well.”

The Bellroy Lite Sling is a great bag for anybody looking to keep their must-haves close to their bodies without interfering with their style. The over-engineering comes at a cost, but Bellroy’s gear sale makes getting a great piece more attainable. These deals won’t last forever, so make sure to pick up your next favorite accessory before they shoot back up in price.

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April 1, 2024

Cole Haan’s Timeless Loafer That’s ‘Perfect’ for Work, Weddings, and Weekends Is Up to 56% Off Right Now

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Men’s Journal aims to feature only the best products and services.  If you buy something via one of our links, we may earn a commission.

Cole Haan is known for remixing the classics, infusing its dress shoes with the comfort and technology found in men’s sneakers. But the brand’s success today was largely influenced by its storied years of making traditional dress shoes. From Oxfords to brogues, Cole Haan’s iconic dress styles shine everywhere from conservative offices to the trendy streets of SoHo, and it doesn’t get much more legendary than the Pinch Tassel Loafer.

Cole Haan’s cult-classic Pinch Tassel Loafer is on sale for as low as $70 on Amazon—up to a 56% discount on the normal $160 price. These shoes have earned over 2,700 five-star ratings from shoppers who say they’re “perfect” for work, weddings, and even for weekend nights out. They’re available in black and burgundy in sizes ranging from 6 to 16 with options for narrow, wide, and extra-wide widths. The final price is determined by the color and size combination, but most are still around 40% off.

Cole Haan Pinch Tassel Loafer in Burgundy, From $70 (was $160) on Amazon

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These loafers feature the same moccasin stitching as a penny loafer, but there’s a leather tassel on top of the strap instead of the traditional slot. It’s a slightly dressier take on this type of shoe while still maintaining the casual preppy appeal that made loafers so popular in the first place. The leather upper is adorned with a glossy, shiny finish, while the leather lining and the midsole are cushioned for comfort. The outsole is leather, providing a very traditional look, but the heel has a rubber cap for improved traction.

Many appreciate the consistency that these tassel loafers offer year after year, including one shopper who called them “old reliable,” and said, “It is a classic and my go-to shoe. I have replaced it twice now and I get a couple of years out of each pair.” Another shopper agreed, saying, “This product works today as it has for more years than I care to count.”

Cole Haan Pinch Tassel Loafer in Black, From $72 (was $160) on Amazon

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Shoppers also appreciated the versatility of the shoes. “I’ve been a very loyal Cole Haan/Johnston & Murphy fan for the past 25 years,” a shopper attested. “These are among my very favorites—versatile and clean, they match well with day or night functions.” Another shopper who’s been buying them for years said that the “style goes with anything from a suit to jeans.”

If you’re looking for a shoe that can go toe-to-toe with both sneakers and dress shoes, Cole Haan’s Pinch Tassel Loafer is a surprisingly versatile option. Now as low as $70, they offer an affordable way to try this preppy staple, but you’ll have to grab your size quickly in order to take advantage of the current deal.

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March 28, 2024

A Citizen Watch That’s the ‘Perfect Mix of Ruggedness and Elegance’ Is Over $90 Off for a Limited Time

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Men’s Journal aims to feature only the best products and services.  If you buy something via one of our links, we may earn a commission.

Timeless watches remain a core accessory for men, but how they’re used has changed over time. Like divers and field watches, the average pilot watch likely won’t be used for its original purpose, but that doesn’t mean its features don’t come in handy for day-to-day use. Designed for the cockpit, many pilot watches have large, legible numerals and features like lume that make them easy to read, like this popular under-$300 Citizen watch that’s now even more affordable.

The Citizen Eco-Drive 3-Hand Avion Watch is on a limited-time sale on Amazon for just $159—36% off the typical $250 price. Citizen’s watches are trusted yet affordable, and the Avion watch is no different. This stylishly rugged timepiece has earned over 2,400 five-star ratings from shoppers who love it for its refined intricacies and wear-anytime style. 

Citizen Eco-Drive 3-Hand Avion Watch, $159 (was $250) on Amazon

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The face is handsome yet detail-rich, featuring numbers for minutes and hours in both 12- and 24-hour formats. A three-hand design lets you keep time to the second, and there’s also a date window at the 3 o’clock position. The case is a hefty 45mm, so it may not suit the most slender wrists, but the relatively thin case keeps it from feeling too bulky. It comes with a substantial leather strap with contrasting stitching for a rugged look. Citizen’s solar-powered Eco-Drive tech recharges the battery with light, but it doesn’t necessarily need to sit in the sun; it can recharge using indoor lighting, too. The hands have lume, although the numerals don’t, so it may not be the top pick for low-light settings.

Shoppers were impressed with the aesthetics of the watch. One shopper called it the “perfect mix of ruggedness and elegance,” adding that it’s “very refined.” Another shopper dubbed it “classy and timeless” and appreciated the “clean lines” and lack of “garish” details.

Other shoppers appreciated the functionality of the Eco-Drive tech and the watch’s timekeeping ability. One shopper said it’s “as accurate as any quartz watch I have ever owned.” They noted, “You don’t have to worry about changing batteries every year or two,” and added, “Wearing this watch outside for one day a week is enough to keep it ‘charged’ up and ready to go.”

Despite the prevalence of smartwatches and phones, a wristwatch is arguably the best distraction-free way to keep time. For under $200, Citizen’s Eco-Drive 3-Hand Date Avion Watch marries form and function thanks to its attractive, classic look and convenient and remarkably accurate solar-powered quartz movement. As a limited-time deal, this sale won’t last long, so you’ll want to act quickly to take advantage of the savings. 

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March 25, 2024

Amazon’s No. 1 Bestselling Socks With 48,000+ 5-Star Ratings Are Just $2 a Pair During Amazon’s Big Spring Sale

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Men’s Journal aims to feature only the best products and services.  If you buy something via one of our links, we may earn a commission.

Amazon’s Big Spring Sale might have steep savings on big-ticket items like DeWalt power tools and Solo Stove fire pits, but some of the best deals are on the essentials, like hoodies, underwear, and flip-flops. Right now is also a perfect time to stock up on socks, thanks to one of the biggest brands in the game offering its bestselling style for just $2 a pair.

Right now, the GoldToe Cotton Crew Athletic Socks are on sale for $12—a $10 discount on the $22 everyday price. These socks are an Amazon No. 1 bestseller with more than 48,000 five-star ratings. They’re available in either large or XL, which cover men’s shoe sizes 6 to 16. Though this deal applies only to the black multi-pack, discounts on other six- and 12-packs are also available. 

GoldToe Men’s 656S Socks, 6-Pack, $12 (was $22) on Amazon

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There are plenty of performance socks made from innovative, high-end materials like merino wool, cashmere, and even antimicrobial silver, but sometimes you just need a basic pair of comfortable cotton socks. These GoldToe socks are made from over 80% cotton, with a blend of nylon and spandex for durability and stretch. They’re also designed to wick away moisture and keep feet dry for all-day comfort. The cotton construction makes them comfortable and soft for casual wear, while the reinforced toe and ribbing make them suitable for everyday workouts.

Many shoppers were impressed with how well the socks held up. “These socks are wonderfully soft, just thick enough, and are very durable,” one shopper said. Another shopper called them “comfortable and durable,” adding that they “wick away moisture better than just plain socks.”

Other shoppers found the socks well-suited for different kinds of shoes. One shopper fittingly called them the “Goldilocks pick of just-right socks,” adding that the “material is just that right amount of thickness” to wear with boots or sneakers.

Whether you’re in desperate need of new socks or you just want some to stash in your gym bag, it’s hard to argue with the simplicity of GoldToe’s bestselling crew socks for just $2 a pair. But Amazon’s Big Spring Sale ends tonight, so if you’re looking to score some socks, make sure to act quickly while the discount is still live.

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March 21, 2024

Amazon’s No. 1 Bestselling Hoodie With Over 93,000 Five-Star Ratings Starts at Just $13 During the Big Spring Sale

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Men’s Journal aims to feature only the best products and services.  If you buy something via one of our links, we may earn a commission.

If you’re looking to stock up on comfortable basics for the new season, Amazon’s Big Spring Sale is where you need to look. With thousands of deals on everything from men’s underwear to high-quality basic sandals, you can run away with an entire new wardrobe for less money than you’d think. Hanes plays a huge role in that, with hundreds of discounts on some of its bestsellers, including the most popular men’s hoodie on Amazon that’s now under $15.

Right now, Hanes’ Ecosmart Fleece Full-Zip Hoodie starts at just $13—nearly half off the already affordable $24 list price. This basic hoodie has earned an astronomical 93,000 five-star ratings, making it the current No. 1 bestselling men’s athletic hoodie on Amazon. It has a simple, logo-free design and comes in 13 colors, with sizes ranging from small to 3XL. 

Hanes Ecosmart Fleece Full-Zip Hoodie in Black, From $13 (was $24) on Amazon

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The sweatshirt is lightweight, making it a good option for cooler summer evenings or layering in spring. It’s made from a cotton/polyester blend, with a soft fleece backing and features classic details, like a drawstring hood, kangaroo pockets, and YKK zippers for easy, reliable zipping. It also has a set of ribbed cuffs and a hem that hold their shape well with help from the 50% polyester construction that helps prevent shrinkage and allows for quicker drying. 

Shoppers were impressed with the comfort and fit of the sweatshirt, including one who called it “perfect for wearing to the gym,” adding that it’s “just like Champion.” Another shopper said it was “comfortable and soft,” while another noted that the lighter weight makes it a “great transition or layering piece.”

Hanes Ecosmart Fleece Full-Zip Hoodie in Ash, From $13 (was $24) on Amazon

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Shoppers also found that the sweatshirt held up well after washing. “It’s been washed several times and hasn’t lost its shape nor shrunk,” a shopper said. Another shopper noted that their son’s hoodie has “performed well with multiple washes.”

Others referred to it as a go-to piece for daily wear, with one writing, “I throw it on almost every day,” calling it “absolutely my favorite hoodie ever.” Similarly, one shopper wrote, “Because they are so reasonably priced and I wear them every day, I bought several.”

Whether you’re looking for a light-but-warm hoodie for chilly spring morning runs or a cozy layering piece for everyday wear, it’s worth picking up Hanes’ Ecosmart Fleece hoodie now that it’s on sale for just $13. Because it’s part of Amazon’s limited-time spring sale, you’ll want to act fast, because prices are subject to go back up after the event. 

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March 20, 2024

One of Amazon’s Bestselling Sandals With Over 19,000 Five-Star Ratings Is Up to 67% Off for Amazon’s Big Spring Sale

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Men’s Journal aims to feature only the best products and services.  If you buy something via one of our links, we may earn a commission.

Amazon’s Big Spring Sale is filled with deals on seasonal fashions—everything from men’s jeans and T-shirts to bestselling boxer briefs. But some of the best deals you can score during the shopping giant’s latest extravaganza are in the footwear department on men’s running shoes, dress sneakers, and on sandals, including one of the site’s bestselling styles that’s up to 67% off.

Fitory’s men’s flip-flops are an everywhere, anytime basic. They’re currently a top-10 bestselling style on Amazon and are marked down during the Big Spring Sale to as low as $10—up to $20 off their $30 list price. These men’s sandals are backed by strong customer reviews and boast over 19,000 five-star ratings. They’re available in 10 colors and come in sizes 6 through 15. While the final price is dictated by the color and size, most are still over 50% off.

Fitory Flip-Flops in Gray, From $10 (was $30) on Amazon

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These basic flip-flops feature a soft canvas strap, which is a more comfortable alternative to rubber, though it may take longer to fully dry if they get wet. An EVA foam midsole adds to the comfort factor, providing a slight bounce and decent support thanks to its contoured footbed. The outsole is made from rubber and has a grippy tread, making it a suitable option as a poolside shoe, where traction on slippery tile is paramount.

Shoppers were impressed with the comfort and value of these flip-flops, with one writing that they’re “more comfortable than flip-flops I’ve paid three or four times as much for.” Another added that they’re “very nice quality” and are “extremely comfortable.”

Fitory Flip-Flops in Brown, From $10 (was $30) on Amazon

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Some shoppers found them well-suited for beach days and other waterside activities. One wrote that they’re “good for the beach,” adding that they “handled the salt water well,” and that “they’re soft enough to walk around in for a couple of hours and clean off easily.”

Others were impressed with the quality of the construction. One shopper said they were “sturdy and cushioned.” Another said, “I can confidently say I’ve put these through their paces and they have held up great,” noting that the “straps haven’t pulled through the sole even after abuse, walking on beach sand, and international travel.”

It’s hard to find good flip-flops for under $20, but it’s also hard to argue with thousands of Amazon shoppers who have worn and approved of the Fitory Flip-Flops. Whether you’re the sandals-year-round type or you’re gearing up for summer weather early, Fitory’s are a solid sandal option at a hard-to-beat price, so act fast while they’re on sale.

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March 19, 2024

A Merrell Hiking Boot That Keeps Shoppers ‘Bone Dry’ When Submerged Is Over $40 Off Right Now

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Men’s Journal aims to feature only the best products and services.  If you buy something via one of our links, we may earn a commission.

Experienced hikers know that weather conditions, regardless of how cloudless the sky might be in the morning, can change in an instant. That’s why many won’t leave home without a rain jacket and an extra pair of wool socks. But waterproof hiking boots are always a good idea for any type of trek that may have mud, puddles, or creeks to traverse, and recently, one of Merrell’s popular Gore-Tex styles was discounted just in time for damp spring hikes.

Right now, the Merrell Moab Speed Mid Gore-Tex Hiking Boots are on sale at REI for just $128, a 24% discount on the $170 list price. These boots have earned over 120 five-star ratings on the site with three colors to choose from in sizes 7 through 15. Plus, with an REI membership (a one-time fee of $30), you can take an extra 20% off with code MEMBER24. A membership coupon drops the price to $102, a savings of $68.

Merrell Moab Speed Mid Gore-Tex Hiking Boots in Black/Asphalt, $128 (was $170) at REI

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Merrell’s Moab boots are known for their traditional hiking boot construction, but the aptly named Moab Speed is a more nimble, lightweight option. The ankle-cut design protects without adding too much bulk, and the upper is made from a mix of TPU and lightweight, breathable mesh. The Gore-Tex membrane allows moisture to escape while keeping rain out at the same time.

Underneath, a foam midsole and removable insole provide comfortable cushioning for long days of trekking. The boots also feature Vibram rubber outsoles, which are known for durability and traction. In addition to offering a reliable grip on uneven surfaces, the sole has a rock plate that adds underfoot protection on uneven terrain.

Merrell Moab Speed Mid Gore-Tex Hiking Boots in Navy, $128 (was $170) at REI

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Shoppers were impressed with the comfort of these hybrid-style boots, with one calling them “light like a sneaker, but strong like a hiking shoe,” adding that it “feels like I’m floating on air.” Another called them “as comfortable as my slippers,” adding that they had “incredible traction on ice and snow.”

The waterproof performance was a major selling point as well, with one shopper writing that they hiked “45 miles in Yellowstone over four days” and stayed “bone dry” even when “submerged to the [ankles] several times.” Another shopper mentioned that the boots “breathe and stay waterproof.”

Shoppers also appreciated these boots for their surprising multi-season use, with multiple complimenting the traction on ice, and others calling them “great for hiking in the Spring.” Another noted that it’s “always a challenge” finding “the right shoe to deal with wet conditions” of fall and spring, and added that these boots “fit the bill.”

With spring hiking on the horizon, the Merrell Moab Speed Mid packs premium features like Gore-Tex waterproofing and a Vibram sole into an affordable package that gets even better with REI membership perks. We’re expecting this boot to sell out, so if you’ve been looking for the ultimate lightweight hiker, pick your size up before they’re gone for good. 

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March 18, 2024

Shoppers Keep Comparing This Under-$80 Watch on Amazon That’s ‘Built Like a Tank’ to Luxury Brands

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Men’s Journal aims to feature only the best products and services.  If you buy something via one of our links, we may earn a commission.

There’s an undeniable magic that comes with wearing a traditional watch. Classic watches have been refined over hundreds of years and are still synonymous with a gentleman’s style, but good watches can be very expensive. Heritage brands like Rolex and Omega continue to charge thousands of dollars for their mechanical masterpieces, even for the lower-end models. But some shoppers have found their way to one Invicta dive watch that offers the look of luxury for less than 1% of the cost.

The Invicta Pro Diver Coin-Edge Automatic watch in black is one of Amazon’s most popular styles at just $79. It currently ranks among the 30 bestselling watches on the site after an astounding 29,500 five-star ratings since 2006. A very popular model, it’s available in more than 20 colors, with options to match any personality. 

Invicta Pro Diver Coin-Edge Automatic Watch in Black/Stainless Steel, $79 on Amazon

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This automatic watch is perfect for everyday wear. Made from a combination of alloy and stainless steel, it features a nicely sized 40mm case with black accents on the bezel and dial and glow-in-the-dark hour markers and hands. It also has an easily resizable stainless steel bracelet with a fold-over clasp. A reliable mineral crystal clearly displays the time while protecting against scratches and drops. Inside, the watch uses an automatic 24-jewel movement from Japanese manufacturer TMI (Seiko) to keep the time turning as you wear it. You can even see it working thanks to the exposed caseback.

While certain aspects will never touch the quality of a luxury watch, shoppers say there are plenty of reasons to opt for one of these instead of similar models from higher-end brands.

“I have a decent Movado watch that was a college graduation gift that I love. The issue is every time it needs a new battery it’s $100 down the drain,” one shopper said. “After extensive research, I decided I don’t wear watches often enough (once a week sometimes less) to warrant spending another thousand dollars on a name…[This watch is] very solidly built, fit and finish are very good for the price. Internals are top-notch in this price range. I’ve gotten compliments on it immediately and it has been a conversation starter several times, which makes me feel a bit weird but it catches people’s attention. The clear back is a pretty interesting feature as well.”

Surprisingly, many watch collectors have tried this Invicta and have been pleased with how it holds up, even for a sub-$100 model. And though it’s widely noted to be inspired by the Rolex Submariner, many agree that it’s a worthy and affordable alternative.

“Yes, it’s a ripoff of the Rolex Submariner just like so many others, but it’s inexpensive and built like a tank,” one shopper noted. “Seiko NH35A movement—dead reliable, cheap to service if you even bother…It is a very well-made watch with a quality movement inside that you can beat the hell out of and not feel guilty about…I own Tissots, Omegas, Orients, etc., but those don’t get used when doing yard work or working on my cars. This does and manages to still look good when I have to run to the hardware store.”

If you’re looking for your next watch or even for the perfect gift for the dad in your life, the Invicta Pro Diver Coin-Edge Automatic watch is a supremely smart choice that many watch wearers have been happy with. 

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