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November 29, 2020

Technogym secures agreement with Fitness Time to supply equipment and digital solutions for 138 clubs and 70 new openings – Australasian Leisure Management

Filed under: Fitness — admin @ 6:54 am

Technogym has announced they have signed an exclusive agreement with Fitness Time – the largest fitness club chain in Saudi Arabia and the United Arab Emirates (UAE)- for US$50 million over five years, to supply its state-of-the-art equipment and digital solutions.

Fitness Time has more than 2600 employees and 138 active clubs and a pipeline of at least 70 new openings in the next five years.

Fitness Time facilities will feature Technogym’s products and digital solutions, such as Artis Line – Technogym’s unique connected smart equipment range dedicated to cardio and strength training that joins ease-of-use and comfort with the highest level of performance and user engagement – and Excite Line Treadmills, Varios and Bikes. To offer their members the possibility to “train like an athlete”, Fitness Time have chosen Skill Line created thanks to Technogym’s experience as official supplier to the Olympics and to the best athletes in the world.

The cooperation of the two leading brands – that share the same mission: to steer society towards a healthier and wellness lifestyle and encourage people to move more regularly – will define a new standard for the industry in Saudi Arabia. This partnership will allow Fitness Time to consolidate its leadership both in terms of accessibility and level of innovation and will provide a platform for Technogym to be the leading fitness equipment and digital technology brand in the region.

Leejam Sports Company (the Owner and operator of Fitness Time Clubs) Chief Executive Justin Musgrove advises “we are delighted to be partnering with Technogym in what we consider to be the very best in Fitness Equipment and Technology. Fitness Time sets a new benchmark for quality and value, with its mission to be the best and favourite Health Club chain in the region.”

Technogym founder and Chief Executive, Nerio Alessandri adds “on behalf of the entire Technogym team we are really proud of this partnership with a leading brand like Fitness Time that is not only contributing to elevate the level of innovation in the industry but also shares with us the social mission of promoting wellness as an opportunity to create a better world based on people’s health. Business wise, this partnership means a lot to us and will allow to consolidate and further strengthen Technogym leadership in a fast growing area like Middle East, both in connected smart equipment and digital technologies.”

Image top: Fitness Time Saudi Arabia and image above Technogym’s Excite Line Treadmills

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