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May 28, 2021

The demand for fitness equipment for home use increased Wellness Solutions turnover by 30% in 2020 – Business Review

Filed under: Fitness — admin @ 3:41 pm

Wellness Solutions, the biggest distributor of fitness equipment for home and commercial use in Romania, announces a 30% increase in turnover for 2020, having sales exceeding 5.5 million euros. Sales growth has been sustained by the rapid lifestyle changes in clients’ behavior during the Covid19 pandemic.

The pandemic increased people’s interest in practicing sports at home, more and more Romanians being aware of the importance of a healthy lifestyle, and deciding to invest in fitness equipment for home use.

Sales of high standard wellness products and solutions to clients for their home use has increased significantly as a result of the health crisis. Being locked down, many persons that were going at the gym were forced to shift their lifestyle and to take into consideration the advantages of having access to sports in their own environment. Therefore, the demand of fitness equipment for home such as bikes, cross trainers, treadmills was more than doubled compared to the same period in 2019. On the other hand, the supply of equipment for the commercial use is still affected by the pandemic, but I believe that due to our continuous need to socialize, people have already started to get back partially to their routine to go at the gym. So hopefully, this segment will recover as well. I expect more and more people to choose a “hybrid” model between going to the gym and working out at home on their own fitness equipment. Also, I believe that people try to avoid crowded gyms so more and more “boutique” gyms will emerge.”, says Tania Papagiannopoulou, CEO of Wellness Solutions.

The company expects that the combination of the high demand of home fitness equipment and the renaissance of the gyms will grant this year an increase of aprox. 20%. With a 10 years history in Romania, the company’s attention in 2021 is focused equally on the solutions for both private use and the corporate segment, providing the same high-quality, premium experience to their clients, with extra focus on the after sales care and service.

This year, Wellness Solutions will mark 10 years of activity in Romania, in which it created a balanced mix of products and brands for all categories of clients and budgets. With over 10 professional, top-of-the-line fitness brands in their portfolio, Wellness Solutions is one of the most important players on the wellness market in Romania. For the last 10 years, the company has been the exclusive distributor of Kettler, SKLZ and Bodytone fitness brands in Romania and opened the first Kettler showroom in Europe.

The company has also other famous international brands in its portfolio, such as Nautilus, Toorx, Schwinn, Bowflex, Everfit etc., which complement the offer in terms of the newest technologies, functionality, design and budgets. Wellness Solutions is also the producer for its own fitness brand – TECHFIT, distributed across Europe.

Wellness Solutions has a dedicated service team that offers personalized after-sales consulting and service. Wellness Solutions Services has a 360 approach on business with a complete set of in-house departments: distribution, sales, marketing, logistics, service, and customer care, online strategy and sales, advertising.  


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