World Fitness Blog : Leading Global Bloggers

June 3, 2021

The Numbers Tell the Story of the Fitness Industry – Club Industry

Filed under: Fitness — admin @ 5:42 pm

Anecdotes tell one story, and often those stories are backed up by data. But the data and numbers are important to hear and understand so you as a business owner can make the best decisions about the future of your club, studio or YMCA.

Club Industry’s Future of Fitness virtual event includes three sessions that offer data that will help you. Make sure to register for this free event to get insights from these sessions June 16-17:

Latest Research on Physical Activity and Health Club Industry Recovery

More than a year removed from the start of the pandemic, gyms and studios are recovering from the impact of COVID-19. The latest research on physical activity and COVID-19 is promising for the industry. Recovery metrics and consumer trends also bode well for club operators and fitness professionals. IHRSA has examined the latest research and will present what industry professionals need to know.


Alexandra Black Larcom, senior manager of health promotion and health policy, IHRSA

Melissa Rodriguez, senior research manager, IHRSA

What the Numbers Say about Digital vs. Brick-and-Mortar Fitness

Get the data about how digital fitness compares to brick & mortar fitness in usage, users, and key functional/emotional attributes, plus the strengths and weakness of both. Find out who uses online fitness and why they use it. Find out who is coming back to the gym and who is not. And then get a few strategies to target high, medium and low potential returning customers. 

Presenter: Sarah Marion, Ph.D., director of syndicated research, Murphy Research

Results of the 2021 Club Management System Survey

Data and software performance is more critical to fitness center operations than ever as the health and fitness industry has profoundly been affected by the pandemic. It’s more important than ever to measure and understand the purchasing decisions of those within the industry. In this session, you will find out the results of the 2021 Club Management System Survey that looks at those purchasing decisions regarding a club management system. 

Moderator: Allison Flatley, owner, Allison Flatley Consulting


Dr. Ted Vickey, founder and president, FitWell Inc.

Allison Rand, director of marketing, EverCommerce

Nick Hahn, vice president of product, Club OS and ASF


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